Loyalty Brands / Founder & CEO

Having previously founded both Jackson Hewitt and Liberty Tax Service, John has used his 50+ years of tax experience and remarkable business acumen to develop the next stage in his unmatched franchise success: Loyalty Brands. He’s the foundation our companies’ achievements are built on.


Loyalty Brands / VP, CMO
With more than 30 years of marketing success in both public and private companies, Martha’s strong experience in business strategy, traditional media, and digital marketing are an uncommon and valuable resource for Loyalty Brands’ plans for expansion and growth.


Loyalty Brands / VP, Corporate Counsel
As a distinguished corporate attorney with successes in operations and HR leadership, John-Allen combines business insight with expert legal analysis to deliver a balanced approach to risk management while also upholding the highest ethical standards.

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