Loyalty Brands Leadership
People Inspiring The Whole Team Every Day

John T. Hewitt
Loyalty Brands / Founder & CEO
Having previously founded both Jackson Hewitt and Liberty Tax Service, John has used his 55 years of tax experience and remarkable business acumen to develop the next stage in his unmatched franchise success: Loyalty Brands. He’s the foundation on which our company’s foundation is built.
Loyalty Brands is a synergistic group of franchise businesses and services designed to work together to help the franchise buyer prosper both quickly and over the long term. Decades of documented franchise and business success have enabled Loyalty Brands to develop a business system that drives customer loyalty, repeat business, and financial stability. The proven systems allow a franchise business to run smoothly and efficiently while achieving consistent, measurable growth.
John founded Loyalty Brands in 2018 and has grown it from zero brands to eight in six short years. The Loyalty Brands family includes ATAX Tax Service, Ledgers, The Inspection Boys, Zoomin Groomin, Little Medical School, CR3 American Exteriors, Salty Dawg Pet Salon + Bakery, and Loyalty Business Brokers. Each of these franchise concepts are easily knitted together to provide interested prospects and current franchisees a portfolio of businesses that are exciting for them to consider.
Under John’s leadership, Loyalty Brands is thriving. The company is aggressively seeking new franchisees, area representatives, and other emerging franchise brands to join the team.

Mary Jane DeJaager
VP

Sally Facinelli
CEO of Salty Dawg Pet Salon + Bakery

Bob Gappa
Board of Directors

Julie Harrell
President of Cooper's Scoopers

Faith Leek
Vice President of Zoomin Groomin

Michael Nicolais
CEO of Loyalty Business Brokers

Martha O'Gorman
VP & CMO of Loyalty Brands

Alberto Ortiz
CEO of ATAX

Jack Seal
Chief Financial Officer

Sandy Stow
CEO of Zoomin Groomin

Heather Williams
Vice President Human Resources and Training

Kelly Wyatt
Franchise Development
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