Loyalty Brands Leadership
People Inspiring The Whole Team Every Day

John T. Hewitt
Loyalty Brands / Founder & CEO
Having previously founded both Jackson Hewitt and Liberty Tax Service, John has used his 55 years of tax experience and remarkable business acumen to develop the next stage in his unmatched franchise success: Loyalty Brands. He’s the foundation on which our company’s foundation is built.
Loyalty Brands is a synergistic group of franchise businesses and services designed to work together to help the franchise buyer prosper both quickly and over the long term. Decades of documented franchise and business success have enabled Loyalty Brands to develop a business system that drives customer loyalty, repeat business, and financial stability. The proven systems allow a franchise business to run smoothly and efficiently while achieving consistent, measurable growth.
John founded Loyalty Brands in 2018 and has grown it from zero brands to twelve in four short years. The Loyalty Brands family includes Estrella Insurance, Ledgers, ATAX Tax Service, The Inspection Boys, Zoomin Groomin, Jomsom Staffing, Little Medical School, CR3 American Exteriors, Action Karate, New England Lobster Truck, The Salt Suite, and Loyalty Business Brokers. Each of these franchise concepts are easily knitted together to provide interested prospects and current franchisees a portfolio of businesses that are exciting for them to consider.
Under John’s leadership, Loyalty Brands is thriving. The company is aggressively seeking new franchisees, area representatives, and other emerging franchise brands to join the team.

Mary Jane DeJaager
VP of Operations for Ledgers

Bob Gappa
Board of Directors

Faith Grimmett
COO of ATAX

Mark Johnson
CEO of Loyalty Brands Franchise

Tonya McLane
President of Business Development

Martha O'Gorman
VP & CMO of Loyalty Brands

Alberto Ortiz
CEO of ATAX

Steve Rafsky
Mergers & Acquisitions

Jack Seal
Chief Financial Officer

Sandy Stow
CEO of Zoomin Groomin

Kelly Wyatt
Franchise Development
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