Loyalty Brands Leadership

People Inspiring The Whole Team Every Day

Leadership Team

John T. Hewitt

Loyalty Brands / Founder & CEO

Having previously founded both Jackson Hewitt and Liberty Tax Service, John has used his 55 years of tax experience and remarkable business acumen to develop the next stage in his unmatched franchise success: Loyalty Brands. He’s the foundation on which our company’s foundation is built. 

Loyalty Brands is a synergistic group of franchise businesses and services designed to work together to help the franchise buyer prosper both quickly and over the long term. Decades of documented franchise and business success have enabled Loyalty Brands to develop a business system that drives customer loyalty, repeat business, and financial stability. The proven systems allow a franchise business to run smoothly and efficiently while achieving consistent, measurable growth.

John founded Loyalty Brands in 2018 and has grown it from zero brands to twelve in four short years. The Loyalty Brands family includes Estrella Insurance, Ledgers, ATAX Tax Service, The Inspection Boys, Zoomin Groomin, Jomsom Staffing, Little Medical School, CR3 American Exteriors, Action Karate, New England Lobster Truck, The Salt Suite, and Loyalty Business Brokers. Each of these franchise concepts are easily knitted together to provide interested prospects and current franchisees a portfolio of businesses that are exciting for them to consider.  

Under John’s leadership, Loyalty Brands is thriving. The company is aggressively seeking new franchisees, area representatives, and other emerging franchise brands to join the team. 

Read More About John Hewitt

Leadership Team

Mary Jane DeJaager

VP of Operations for Ledgers

Leadership Team

Bob Gappa

Board of Directors

Leadership Team

Faith Grimmett


Leadership Team

Mark Johnson

CEO of Loyalty Brands Franchise

Leadership Team

Tonya McLane

President of Business Development

Leadership Team

Martha O'Gorman

VP & CMO of Loyalty Brands

Leadership Team

Alberto Ortiz


Leadership Team

Jack Seal

Chief Financial Officer

Leadership Team

Sandy Stow

CEO of Zoomin Groomin

Leadership Team

Kelly Wyatt

Franchise Development

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